About us

The Cycle is a nonprofit that has been working with communities in need for over 25 years. As an organisation we encourage and implement a cycle of empowerment. Our work is split into three pillars: Water, Women and World.

Our Values

+Built to last

We invest in solutions that will outlive us. Sustainability is at the core of every project.


Our projects are designed by on the ground teams who work with the communities to create practical solutions.


Our work and how we spend your donations is transparent and accountable.


We seek to serve everyone in a community, especially anyone who becomes vulnerable through lack of toilets: women, girls, non-binary and transgender people, and those with physical challenges.

Our History

In 1998, three friends: Andrew Barrs, David Crosweller and Bhavesh Radia; co-founded Wherever the Need, a non-profit with the single focus of helping people. They wanted to make sure that projects were sustainable, effective and the maximum amount of donation reached people in need. The original work supported children suffering from radiation-derived illnesses in and around Chernobyl, expanded to refugees of the Balkans war and helping children in southern Africa impacted by HIV/Aids. Following the Asian tsunami in 2004, they turned their attention to Tamil Nadu in south-east India. Under the guidance of Dr Shanmugasundaram Pillai Paramasivan, PhD, one of the world's leading experts in ecological sanitation and sustainable water systems, they quickly realised that the linchpin of any development work was, in fact, sanitation. In next to no time, The Cycle (then called Sanitation First) was born, rapidly becoming a leader in ecological sanitation.

Building toilets changes peoples’ lives, but the construction of toilets in schools resulted in our team witnessing their next social challenge. As children were reaching the age of puberty, as many as one in five girls were finding it difficult to stay in education due to the lack of sanitation facilities and suitable period products. Pioneered by our new CEO Padmapriya, our award-winning, gender-inclusive period education programme was developed, and we discovered the ideal solution to keep girls in school: safe toilets and period education, which became another of our core areas of work.

Our work was founded on a core value of partnership with nature and everything we do considers our effect on the planet. We never stop pushing ourselves in the development of solutions to fight the climate crisis. Now, in collaboration with Cornell University and Tamil Nadu Agriculture University we are pioneering new ways to convert human waste into resources to benefit smallholding farms and regenerate the soil.

Today, after 25 years of impact we are known as The Cycle in order to represent the full spectrum of work we do. The Cycle continues to rely on strong ties to sanitation professionals, local government and the communities in which we work, ensuring we are always delivering solutions that work and last.

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Partners & Supporters

Thank you to all our generous supporters. Thank you for being a part of our journey and for your support and investment. We can’t wait to see what we will achieve together in the coming years.

Trusts & Foundations

Corporate Donors

Brand Partners 2022

Research Partners

Growth Development Partner 2022


Awards for our menstrual work*

MHM Award for Excellence, 2022
Unsung Heroes Award, MHM Summit New Delhi
U R Loved Confederation’s Social Changemaker Award, 2019

Awards for our water work*

Pondicherry State Award for Excellence in Swachh Bharat
Indian Chamber of Commerce Best NGO in Sanitation Category

*presented to The Cycle whilst still called Sanitation First

Our Core Team

Our core team reaches from the UK to India. All our projects are driven by our on the ground, local workforce.

Tirukurungudi Santhanam Padmapriya
Chief Executive Officer

Priya has over twenty years of experience in top management roles of leading international development organisations such as CARE, Save the Children UK, University of Washington I-TECH, and British Council to name a few. Prior to her current role, she was the Country Director of Lebara Foundation, the philanthropic arm of Lebara Telecom in the UK.

Nisha Kesavan
Projects Manager, India

Nisha has a decade of experience in programme monitoring, data analysis, documentation and communications with both corporate and not for profit organisations. She is well versed in case study preparation, social media reporting, data ware-housing and IEC material design and development. She is passionate about social reporting and fundraising through impact stories.

Dr. Shanmugasundaram Pillai Paramasivan
Founder, India Programme

Dr Shanmuga Paramasivan has over forty years of experience in WASH programme development, design, implementation, evaluation and research. A well-respected international expert on all aspects of Water, Sanitation, indigenous WASH technology, and agricultural research, Dr Paramasivan started his career with AFPRO and later was instrumental in establishing WaterAid in India, for many years becoming its Country Representative.

David Crosweller
Co-founder, UK

David has managed all aspects of the charity’s work, from literally digging wells and mixing mortar, through to negotiating contracts at the highest level of government. He is widely regarded as one of the world’s most knowledgeable people on non-sewered sanitation and is frequently asked to take part in conferences to share his expertise.

Tayah Barrs

Tayah is the Co-Chief Strategy Officer to The Cycle. As an ambassador to The Cycle since before she could walk, Tayah has managed multiple successful fundraising campaigns on behalf of the charity. She has 10 years of experience in the contemporary art and creative start-up sector and co-founded ‘Gallery Partner’ the first impact investment art fund.

Georgina Harding

Georgina is the Co-Chief Strategy Officer to The Cycle. As a passionate ambassador to The Cycle for the past 10 years, Georgina has successfully launched multiple creative campaigns on behalf of the charity. Georgina is a highly experienced brand consultant, strategist, and campaign designer. She co-founded the media platform Semaine and was named one of Forbes 30 under 30, 2017.

Our Trustees

Our trusted board keeping the The Cycle growing.

Andy Barrs
Co-Founder, Chairman

With a successful history in the property sector, Andy now utilises best practice and his knowledge of finance and marketing to assist The Cycle in becoming a world leader in ecological sanitation. His focus is always on ensuring that donor’s money is used as effectively as possible.

Jules Peck

Jules is a social entrepreneur and currently the Founding Director of Avon Mutual Bank. Jules has had a very varied career working in politics and policy for David Cameron in the UK, for the UN, at the EC in Brussels. He has also advised many of the worlds largest companies and charities such as WWF, Banktrack and Share Action.

Lynn Strongin-Dodds

Lynn is an American born financial journalist, living in London. Lynn is editor of Best Execution and writes for publications including derivsource, Investments and Pensions Magazine, European Pensions, Pensions Age, Funds Europe and the Desk. As politics has become the driving force in economics and finance Lynn has rediscovered her passion for political journalism.

Bhavesh Radia

Highly successful international entrepreneur with interests ranging from Real Estate to pharmaceuticals, Bhavesh Radia was one of the co-founders of Sanitation First. He is a keen supporter of working with local communities to help themselves work their own way out of poverty. He is very engaged both with Sanitation First and his community in north-west London, within which he is a key member.

Bill Flatau

Bill is a Chartered Surveyor and has worked in the Commercial Property industry for over 30 years. Bill continues to work in Property as a Developer as well as being a Mentor for the Reading Real Estate Foundation and the Charity, Family and Friends in West London.

Our Ambassadors

Our incredible ambassadors keeping the The Cycle whirling.

Ayesha Shand

Ayesha is an endometriosis sufferer and ambassador to The Cycle. Away from the charity she oversees special projects and relationships at Hauser and Wirth, and is an ambassador and fundraiser for her family's charity The Elephant Family.

Chelsea Leyland

Chelsea is the co-founder of menstrual wellbeing brand; Looni. Chelsea cut her cloth in the fashion industry as an acclaimed DJ. She is a well known activist raising awareness for conditions that affect her personally; endometriosis and epilepsy.

Shreya Lakhani

Shreya is a Regional Governance Associate at Dalberg Asia. She is on the ground in India connecting us with powerful women and activists in the menstrual space. Over the past 14 years she has undergone multiple surgeries for chronic menorrhagia and dysmenorrhea and is passionate about helping women who are unable to seek the medical help they need.